Watching this year’s batch of Super Bowl ads, it’s hard not to be struck by the fundamental difference between the “old” and “new” ways of marketing to consumers. If you think about it, the Super Bowl experience is unique in that tens of millions of people around the nation watched exactly the same ads, in exactly the same sequence, at exactly the same time, as part of a collectively shared experience. How often does that happen in our little Filter Bubble on the Internet? Read full article >>